How to run Facebook ads that your target audience won’t hide or choose to never see again? Facebook allows its users to restrict ad activity for certain brands if they find it too distracting, misleading or unpleasant. In 2024, personalization is of the utmost significance to ensure advertisers create Facebook ads that resonate with their audience.
As advertisers struggle to avoid bans and visibility restrictions, mastering how to run Facebook ads that drive website traffic is proving challenging. At GCG Media, we firmly believe that understanding your target audience and embracing their preferences is the underlying secret behind an ad that converts.
Read on to explore some effective techniques to help you create Facebook ads that will win over your audience.
Understand your Target Audience
Advertisers cannot figure out how to run Facebook ads that are compelling and relevant without dissecting the interests and preferences of their target audience. Understanding your audience will help you establish and cement a vibrant brand presence on the platform. It’s crucial to invest time in understanding the users, and diving deep into their demographics, interests, and preferences.
At GCG Media, we strongly urge advertisers to take advantage of Facebook Audience Insights as they create Facebook ads. Utilizing data-driven insights will help you analyze audience preferences and create a Facebook ad that is tailored to your target users. Many advertisers create Facebook ads without crafting customer personas – a mistake that results in uncontrollable ad spending without securing any results.
Customer personas serve as a guide to understand the various consumer groups you’re targeting and identify effective ways to engage them. Not all customers can be treated alike, which is why it’s crucial to create Facebook ads that are tailored to multiple groups within your target audience. For instance, some users interact with infographics and images while others prefer watching videos and user-generated content before making purchases.
Advertisers must understand how different consumers plan their purchases and respond to advertisements in order to figure out how to run Facebook video ads that boost website traffic and revenues.
Setting the Right Objectives
Advertisers who rush through the process of setting up a new campaign fail to optimize their ads appropriately. At GCG Media, we strongly advise a thorough approach to ensure every step of the process is thoroughly optimized to secure positive results. When you set up a new campaign, Facebook will ask you to select an objective. It’s common for most marketers to skip this step entirely or select a random objective.
If you want to crack how to create Facebook ads that lead to purchases or consultation calls, it’s important to focus on setting the right objective. The campaign objective allows Meta’s algorithm to work towards achieving your underlying goals behind the ads.
Suppose you want to drive traffic to your website and encourage users to buy your products. In that case, setting the right objective will allow the algorithm to present your ad to users who enjoy online shopping and respond to such ads. No matter how much effort and time you dedicate to create Facebook ads, you cannot secure high ROIs without selecting the right objective.
Advertisers who rely on auto-optimization for their ad campaigns struggle with low interactions and high cost per click (CPC). It’s important to strategize effectively and create a Facebook ad after mapping out the exact purpose you want it to serve.
Incorporate User-Generated Content
Advertisers who create Facebook ads with user-generated content (UGC) enjoy 50% less spending per click while the click-through-rates for their ads is 4 times higher than the average. That’s not all. Social media ad campaigns featuring UGC achieve 50% higher user engagement.
If you’re struggling to figure out how to run Facebook ads to directly impact buying decisions, look no further than the images, video clips and reviews received from existing customers. Creating ads with user-generated content builds authenticity and credibility, lending your brand the legitimacy it needs to attract new customers.
Consumers are more likely to believe their peers as opposed to advertisements featuring product specifications or even immersive videos. User-generated content builds trust, and fosters a sense of community across your existing clientele.
Target the Right Audience
It’s common for marketers to fixate more on how to make a Facebook ad and less on how to optimize it to secure the desired result. Optimizing an ad is much more important as it will tailor your messaging, timing, purpose and audience to generate high quality leads and website traffic. In order to learn how to use Facebook ads for lead generation and conversion, it’s crucial to figure out how to target the right audience at the right time.
If you typically skim over the targeting section in a hurry to run your campaign, it’s time to adopt a more diligent approach. Meta offers remarkable targeting tools to specify the demographics, interests, gender and other characteristics that allow brands to connect with their target audience. Aside from demographic targeting, we also urge advertisers to focus on geographic targeting to expand their audience.
Brands eager to expand their global footprint can engage with potential customers in multiple regions while local businesses can engage clients residing in nearby locations. Targeting the right audience will help you boost conversions while reducing your ad budget.
Spending money running ads for users who will never shop with your brand or engage your services is a very common mistake. If you’re unable to achieve success with Facebook ads, try optimizing your target audience and witness the difference in ad performance.
Don’t Duplicate your Ads
At GCG Media, we are well aware of the creative labor required to create a Facebook ad and optimize it effectively. However, we don’t encourage duplicating ads and flooding your audience with repetitive content. Like all social media platforms, Facebook’s algorithms encourage original and unique content and allow new posts to go viral if they capture user engagement.
Duplicating an ad that secured stellar click-through-rate and conversion rates may seem like a great idea, but it’s not a wise strategy. Firstly, running the same ad over and over will lead to reduced engagement as social media users are accustomed to enjoying new streams of freshly uploaded content.
Secondly and more importantly, a duplicated ad will not perform the way it did the first time, resulting in a significantly lesser number of likes, comments and interactions. The secret to figuring out how to run Facebook ads that convert lies in keeping your audience engaged – a goal that demands content creation.
So, instead of duplicating a winning ad, focus your energies on creating a new one that capitalizes on ongoing trends and offers a fresh twist on your brand’s recent offerings.
Final Thoughts
As you continue your journey to learn how to run Facebook ads that lead to conversions, it’s important to prioritize optimization. A well-optimized Facebook ad campaign will garner higher CTRs and lead to conversions, alongside reducing your overall spending. Advertisers often struggle to run campaigns due to restrictions and bans imposed by Meta – a frustrating obstacle that can be countered with our Facebook Agency Ad Accounts.
With our specialized agency ad accounts, you can create Facebook ads and supercharge conversions with an algorithm optimized to secure higher engagement. Get in touch with our team today to learn more about our Facebook Agency Ad accounts.